Is it easier to market to a multi-billion dollar company or a small startup? What are the differences?

Those are thought-provoking questions only an expert in both fields can answer.

We spoke with the VP of Marketing at Liquidity Capital, a leading NY-based venture debt fund, Ron Pick, on synergizing marketing and sales teams, tracking KPI success, and the differences between startups and billion-dollar companies when it comes to marketing.

Check it out.