In this episode, Melinda Emerson is joined by John Jantsch. They delve into customer success and membership concepts, discuss the 5 steps to Ultimate Growth from John's book, and address the pandemic's impact on small businesses. They also explore strategies for building a marketing engine, mastering channels, and scaling with customers. The episode wraps up with John's best business advice and a promotion for SmallBizLady University.
(0:00) Introduction and guest John Jantsch on customer success and membership perspective
(2:37) Overview of the 5 steps to Ultimate Growth from John's book "The Ultimate Marketing Engine"
(7:34) Concept of calling customers as members and the real point of marketing
(10:05) Impact of pandemic on small businesses and growth strategies
(12:41) Sponsor: Melinda Emerson's book giveaway offer
(14:19) Building a marketing engine and mastering one channel before expanding
(16:38) Positioning strategies to scale with your customers
(18:04) Best business advice and old school marketing tips from John Jantz
(19:17) Closing remarks and promotion for SmallBizLady University
(19:55) Farewell message