I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits. It’s even more fun when I hear reports back from them about how they smashed all goals they had going into the show, and how response to their booth was beyond expectations. That’s exactly the report I received from Jeanne Beard at the National Autism Academy after their recent experience at the American Academy of Pediatrics (AAP), so I asked her to be a guest on Trade Show Insights to share