How do you run a big BIG multi-million dollar business through an app?

Matt Clark is one of the most successful young entrepreneurs out there and is dedicated to marrying the web and mobile worlds. He started his first multi-million dollar business at the age of 22. Over the next 4 years, he launched and grew 3 more multi-million dollar businesses focusing on bottom line profitability.

Matt owns Amazing.com, one of the leaders of the online education space. They teach people how to do anything from sell products on Amazon, build sales funnels, how to invest, or even how to make an app.

Amazing.com also just released their app (will provide link shortly) and Matt shares why this app was essential for driving growth and profitability to his business and how he created it.

Meet Matt in-person at our Bluecloud Summit Live event in SF.

Together, Matt and I talk about his unique business platform, his new mobile application, and how he monetizes his business through the Amazing.com app.

Scroll down to download my interview with Matt and learn the 7 steps used to market the Amazing.com app.

Selling Online Products to Meet Demands

Matt started his empire by selling health supplements online that were previously only available at a doctor's office. He found the demand, creatively matched it with the supply, and made a ton of money.

“There's always somebody who wants to invent something just because they think it will be cool and fun, but those are the people years down the road who are still struggling trying to make sales VS finding a demand that already exists.”

Amazon opened the doors to a lot of opportunity for Matt and he quickly moved his eCommerce stores and products to Amazon.

Creating an Education Platform Online

While continuing to successfully market and sell products online, Matt also noticed a huge demand in education. He wanted to create a course structure that presents information AND forces students to take action on the material taught in the lessons.

Traditionally, a student signs up for an online course, watches the modules, and goes on with their life never taking any additional steps.

This course format produces little results.

Matt stepped in and created Amazing.com to not just host video-based training courses, but also push students to take action and get results.

“It's almost like you have a coach sitting there telling you what to do – Now go do it and come back to me after.”

His platform and course structure have helped students build million dollar businesses with no prior experience.  Now Amazing.com hosts hundreds of courses and thousands of students.

Moving an Online Platform into a Mobile Experience

Matt realized it was time for Amazing.com to create a mobile experience, and having an app would reach a wider audience.  In September of 2016, the Amazing.com app was released.

Below are the main reasons Amazing.com went mobile:

1. Attract a larger audience

Mobile phone usage is greater in a certain places in the world than using a desktop or laptop. Hosting courses on a different platform attracts new customers.

2. The ability to watch courses offline

Being able to watch training videos offline and without a computer gives students more freedom and access to content.

Now students can download multiple courses and watch them on the subway or on an international flight. This motivates customers to stick with the Amazing.com brand and keep purchasing training courses.

3. A more fluid experience

Amazing.com integrated mobile phone features like swiping to create a smoother experience.

To achieve this, it was essential that the Amazing.