Jingyun Fan is CEO and co-founder of Shuni, a company that provides CBT-I coaching for insomnia. Prior to Shuni, Jingyun was an AI research scientist at Accenture and a data scientist at Hello, the company behind the bedside sleep tracer Sense.

This episode was recorded in September 2022. Since the interview, Jingyun and her team have decided to wind down operations of Shuni. Nonetheless, Jingyun provides insightful reflections on her evolving role as co-founder and CEO and on creating a niche as a direct-to-consumer company within the insomnia market.