A personal brand statement is a 3 to 4 sentence statement that explains you and your brand. But it’s more than just a quick 30 second elevator pitch used to introduce yourself.

You may have done an exercise where you practiced what you would say if you walked into an elevator and only had 30 seconds to explain what it was you did for work. And that’s a great skill to have. It’s important to quickly and concisely explain who you are and what you do.

Here’s a direct example from indeed.com:

“Hi, my name is Sara. It’s so nice to meet you! I’m a PR manager, specializing in overseeing successful initiative launches from beginning to end. Along with my 7 years of professional experience, I recently received my MBA with a focus on consumer trust and retention. I find the work your PR team does to be innovating and refreshing—I’d love the opportunity to put my expertise to work for your company. Would you mind if I set up a quick call next week for us to talk about any upcoming opportunities on your team?”

Get it? You are telling someone what you do and kind of pitching your ideas or offer to them.  But a personal brand statement goes deeper than that. 

A personal branding statement is a guide to everything you do in your business.

A personal branding statement is what you will look back on and reference for everything you create. From content to offers, to articles, to social media, to podcasts, to what you wear and where you speak, who you network with and more. It’s THAT important. 

Why do you need one?

So why do you even need one? Remember that I said a personal branding statement is a guide to everything you do in your business? This is different from just telling someone that you are a stylist or a designer. A personal branding statement showcases the personal aspect that you bring to what you do. It says who you are, what you do, who you serve, or what problem you solve, and what makes you unique.

A personal branding statement is your guiding compass. 

If you don’t have one, you will probably make a wrong turn and then waste time scrambling to get back on the right road.

How many times have you said, “Yes” to a project or client that just didn’t work out for you? I know that I’m guilty of that. It makes everything you do so much harder because it isn’t in alignment with your mission and goal. But if you have a brand mission statement, you can always refer back to it to guide what you should say yes to, what you should say no to, what you create, what you offer, and how you serve.

Where to use one?

As an entrepreneur, you most likely aren’t sending out resumes to various corporations. That’s one place that many people think a personal branding statement should be used. 

Instead, you will most likely be using it as a guide for what you are creating and offering in your products or services. You may even use it to introduce yourselves at networking events or meeting others to collaborate with. What about pitching yourself for a podcast or as a guest speaker at a summit or conference? This is a fast and easy way to grab the attention of people you want to work with. It’s a concise way to qualify if an opportunity is the right fit for you. 

But the most important place to use a personal brand statement is in your daily business. 

How do you create one?

Check out this post for more info....

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