Creating a (Physical) Subscription Newsletter With Chris Orzechowski

Email is indeed a fast and important method of business communication. Despite the digitization of customer experience, it's still a fact that most people are overwhelmed by the number of emails received daily. As a result, you simply delete or just skip some of the newsletters inside your inbox. And as the world becomes digitized, it leaves you craving tangible connection where you get to experience life through all of your 5 senses. As human beings, there’s always a unique experience if you get to hold onto something. And this is one of the very reasons, Chris Orzechowski of The Email Copywriter and the man behind the book Make it Rain, recommends physical newsletters. Listen to today’s podcast with Bobby, Mike and Chris to know more about how this kind of analog experience is making a huge comeback.