Strategic communications are central to what successful companies do day to day. Whether it's communicating with clients and customers, the media and on social media, or internally with staff, it pays to have a clear and effective strategy. 

In this episode of The Ireland Canada Connection, Lorna Jennings, Managing Director of Hanover Communications Dublin, talks about how to build such a strategy, communicating in a crisis situation, and why every company should find its ‘why’.   

The Ireland Canada Connection is brought to you by the Ireland Canada Business Association

 Produced and presented by Patrick Haughey of AudioBrand