Impact Curious

Creating a purpose-led business - part 2


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Entrepreneur and coffee farmer Wycliffe Sande, founder of Blue Turaco Coffee, shares how his own journey, from growing up on Ugandan coffee farms to launching a brand now stocked in Tesco, Waitrose, Co-op and Ocado, has shaped every aspect of his business.

Wycliffe explains how championing overlooked Robusta beans is about more than coffee: it’s about creating school meals for children, improving farmer incomes, and showing how lived experience can drive genuine impact in purpose-led business.

Connect with Emily and  Ed on LinkedIn.

Brought to you by The Impact Apothecary, the anti-comsultancy for purpose-led business. 

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Impact CuriousBy Emily Monsell-Holden