In this episode of No Clubs Required, we sit down with Deb Knupp, Founder and CEO of GrowthPlay, to explore how a focus on firm culture, leadership, and business development can reshape the legal industry. 

With more than two decades of experience helping law firms align their strategies, talent, and client relationships, Deb shares how authentic connection, culture-driven leadership, and a service-first mindset can unlock success in unexpected ways. From breaking down barriers within firms to upending outdated ideas about rainmaking, Deb's journey is a masterclass in building a career—and a company—on your own terms. 

This conversation is about rejecting the binary, rewriting the rules, and creating space for people to flourish—no clubs required. 

Learn more about No Clubs Required: https://www.fractionallawfirmcmo.com/about-us/no-clubs-required