The concept of a signature service is to revolve your business around one offer that meets the needs of your ideal client. It represents the best possible solution that you can offer to solve your client’s problem. 

For today’s podcast, I’m interviewing Tiffany Tolliver who has successfully used this approach to grow her web and branding design business to over six figures. She also teaches other graphic and branding designers to grow their business with a signature offer.

In this episode, we break down the benefits of creating a core offer and how you can create an elevated experience for your client that allows you to charge a premium price point. Frankly, it takes more than fancy gift baskets to create an elevated client experience. We talk about the importance of things like:

• Automating what happens for the client after the conversion;
• Elevating the way that the client interacts with your deliverables;
• Keep your client satisfied throughout the experience of working with you.

Tiffany also shares her thoughts on strategy-first branding and why your brand needs to be more than pretty to be effective.

Links

Follow Tiffany on Instagram (@theemmaroseagency) or visit her website www.theemmaroseagency.com. 

Access the free mini-course, Price for Profit.

Follow Katie on Instagram or visit the website to learn more about her work.