On paper, strategic planning helps everyone in your organization work smarter because the plan helps all team members work in the same direction. But when strategic planning goes awry, it can lead to a lot of confusion, drama, and hurt feelings.

We talked to consultant, speaker, and professor Sean Williams about how to make strategic planning work for you.

This episode, we will learn why many plans fail, how to get the skeptics in line, and what you should be thinking about when you create a strategic communications plan. Sean shares his favorite way to tackle this task and how a great strategic plan can help you elevate your position in your organization.