Is it possible for a hobby to turn into a successful career? In today’s episode, join me as I chat with Erin Garrity of iCrave Jewels, the artisan who transformed her simple pastime into a thriving jewelry empire.

Her journey from playful hair bow creations to stunning, unique jewelry designs is more than a business success story; it's a celebration of passion and how following your heart can lead to extraordinary business success.

Imagine walking down the street, your handmade necklace catching someone's eye, and then just like that, you make a sale – right off your neck! That's how Erin's journey into the world of bespoke jewelry began.

Her story is a vivid reminder that sometimes, the most successful businesses start out from the simplest interactions and the courage to embrace your creative instincts. You'll find that Erin's approach to business is refreshingly personal and deeply rooted in her love for unique, expressive jewelry.

So if you're a new entrepreneur or a seasoned business owner looking for a spark of inspiration, this episode is for you!

In this episode, we cover:

• The unplanned start of iCrave Jewels and the significance of that first sale
• Transitioning from hobby to business and the challenges it brings
• How to leverage social media and influencers to build a brand
• What the realities of selling on Etsy are and managing an online presence
• Erin's commitment to authenticity in her jewelry designs
• Balancing brand integrity with customer preferences and requests
• Seasonal trends and customer tastes in the jewelry market
• The role of custom jewelry in building customer relationships
• Erin's future plans for iCrave Jewels, including expanding her market reach

***The Details and Swirls Holiday Collection***
Our ornament shop is now open with beautiful new additions perfect for your holiday decor! Plus, throughout November, we're dropping gift guides filled with fabulous new products for your loved ones. Don't wait and head over to the holiday shop now! Let's make this holiday season the best one yet!


Resources
Connect with Erin!
Instagram: https://www.instagram.com/icravejewels/
Etsy: https://www.etsy.com/shop/icravejewels/

DETAILED DIARY SHOW NOTES

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