Jackie Prince shares how she built Guests on Earth from pandemic idea to retail success. Female entrepreneur tips, fundraising advice, DTC brand strategy, and work-life balance for moms in business.In this episode of Beyond Four Walls, host Natasha Penzo sits down with Jackie Prince, founder of Guests on Earth, a Toronto-based sustainable cleaning brand redefining the home care industry. From her background in brand strategy at agencies and TikTok to launching a product-based business with zero experience in chemistry or manufacturing, Jackie's entrepreneurial journey is packed with lessons for aspiring founders.

0:00 - Intro5:39 - Designing the brand and packaging11:38 - The reality of entrepreneurship and growth challenges14:39 - Evolving as a founder while scaling18:59 - Managing business and motherhood21:47 - Advice for aspiring entrepreneurs24:52 - Morning routines and daily life26:06 - Launching the laundry detergent line28:22 - Final Thoughts