Welcome back to the GVGL Brand Talks Podcast! After a short break, we’re back with Season 2 of insightful conversations featuring some of the biggest names in marketing across the MENA region.

Joining us this week is Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. With over two decades of leadership experience, including roles at META and a blockchain certification from Oxford, Terry offers unparalleled insights into the transformative power of AI in marketing.

Today, Terry and Ebru cover:

🌐 The Impact of AI in Marketing  

🌐 Real-World Scenarios and Practical Advice  

🌐 The Future of AI in Marketing  

🌐 Terry’s Ideal Brand Identity and His Definition of Good Vibes, Good Life  

Tune in for this engaging episode and stay ahead of the curve as we uncover the future of AI in marketing!

Connect with Us:

- Instagram: https://www.instagram.com/gvglmarketing/

- LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ 

- TikTok: https://www.tiktok.com/@gvgl.marketing/

Chapters: 

00:00- Introduction

00:42- Who is Terry Kane

01:42- About today’s session

03:59 - How is AI changing the landscape of marketing and what are the biggest opportunities it presents? 

12:44- What are the key areas in marketing where AI can create the most impact for growth?

14:53 -  Example of a marketing strategy where AI played a crucial role in driving growth?

18:00 - Improvisation, Playing with Positivity Cards

19:24- If you were a brand which brand would you be

20:10- What brand would you create and what would be your brand promise

22:29 - Your type of good vibe, and definition of good life

23:25 - Wrap up, Summary of Key messages