Around a decade ago Benjamin Cass arrived in Jakarta, the capital city of Indonesia, with big plans to build an aged-care business based on his success in Australia.

His calculations were from desktop research about Indonesia and the size of the potential market an no surprise that they were incredibly tempting. Now home to more than 270 million people with a growing middle class.

But the numbers did not give a nuanced account of the social and business environment and as the year's went by, Ben's living quarters became less luxurious and new challenges arose.

Benjamin Cass was determined and had the authority to continue to invest, and after putting in considerable effort to learn about the country and adjust the business model,  it's fair to say he has succeeded in setting up a seniors' living concept in Indonesia, something that is relatively new to that country.

In this episode we talk to Ben about his journey and the power of a joint-venture in his road to creating a business in Southeast Asia.