<p>Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.</p>

Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.

Creating an Aligned Messaging Framework with Van Burnett

Marketing Sweats is an award-winning podcast by marketers for marketers. It leverages raw, real, nothing-is-off-the-record conversations with wildly eclectic industry professionals both near and far to dig into relevant, current, data-driven topics that are hitting the industry right in the proverbial gut.

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Creating an Aligned Messaging Framework with Van Burnett

Creating an Aligned Messaging Framework with Van Burnett