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Creating an effective higher ed content strategy - An interview with Julie Johnson Novara
In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services. ๐
With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. ๐ก
Here are some key insights from the episode:
๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ
Begin by clearly understanding your content goals, knowing your audience intimately, and choosing the right channels to engage them.
๐๐ฎ๐๐ข๐๐ง๐๐ ๐ ๐ข๐ซ๐ฌ๐ญ
Emphasize thorough research to grasp the nuances of your student body's needs and aspirations, ensuring your message hits home.
๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ฅ๐๐ง๐๐
Achieve the right mix of informative and promotional content, tailoring your approach to inform, engage, and inspire your audience without overwhelming them.
๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐ ๐๐ญ๐จ๐ซ๐ฒ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐
Leverage your institution's unique stories to foster a genuine connection with prospective students and showcase real impact and value.
๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ ๐๐๐ญ ๐๐ซ๐จ๐ฎ๐ง๐๐๐
Stay abreast of evolving trends like AI and virtual reality, but anchor your content in the authenticity only human-created narratives can provide.
๐๐๐ญ๐ซ๐ข๐๐ฌ ๐๐ก๐๐ญ ๐๐๐ญ๐ญ๐๐ซ
Focus on KPIs that truly reflect engagement and conversion, adjusting your strategy to optimize performance and ROI.
๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ
Encourage a synergistic environment where marketers, content creators, and academics collaborate to produce content that resonates and attracts.
๐๐ฅ๐๐ฏ๐๐ญ๐ ๐๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ
Julie advocates starting with well-defined objectives and progressively refining your approach based on audience feedback and evolving trends.
Whether it's through impactful stories, innovative formats, or strategic engagement, the goal is to create content that deeply connects with your audience. ๐ค ๐ค
Tune in to glean actionable advice that will:
๐ธ Empower you to refine your content strategy
๐ธ Engage prospective students more effectively, and
๐ธ Amplify your institution's narrative in the competitive landscape of higher education.
๐ Connect with Julie on LinkedIn to explore further insights into effective content strategy in higher education, or visit her website at www.johnsonwriter.com
Until next time. โ๏ธ
#marketing #highereducation EducationMarketing #HigherEdContent #ContentStrategy #Podcasting
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By Chris Rapozo
5
33 ratings
In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services. ๐
With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. ๐ก
Here are some key insights from the episode:
๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ
Begin by clearly understanding your content goals, knowing your audience intimately, and choosing the right channels to engage them.
๐๐ฎ๐๐ข๐๐ง๐๐ ๐ ๐ข๐ซ๐ฌ๐ญ
Emphasize thorough research to grasp the nuances of your student body's needs and aspirations, ensuring your message hits home.
๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ฅ๐๐ง๐๐
Achieve the right mix of informative and promotional content, tailoring your approach to inform, engage, and inspire your audience without overwhelming them.
๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐ ๐๐ญ๐จ๐ซ๐ฒ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐
Leverage your institution's unique stories to foster a genuine connection with prospective students and showcase real impact and value.
๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ ๐๐๐ญ ๐๐ซ๐จ๐ฎ๐ง๐๐๐
Stay abreast of evolving trends like AI and virtual reality, but anchor your content in the authenticity only human-created narratives can provide.
๐๐๐ญ๐ซ๐ข๐๐ฌ ๐๐ก๐๐ญ ๐๐๐ญ๐ญ๐๐ซ
Focus on KPIs that truly reflect engagement and conversion, adjusting your strategy to optimize performance and ROI.
๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ
Encourage a synergistic environment where marketers, content creators, and academics collaborate to produce content that resonates and attracts.
๐๐ฅ๐๐ฏ๐๐ญ๐ ๐๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ
Julie advocates starting with well-defined objectives and progressively refining your approach based on audience feedback and evolving trends.
Whether it's through impactful stories, innovative formats, or strategic engagement, the goal is to create content that deeply connects with your audience. ๐ค ๐ค
Tune in to glean actionable advice that will:
๐ธ Empower you to refine your content strategy
๐ธ Engage prospective students more effectively, and
๐ธ Amplify your institution's narrative in the competitive landscape of higher education.
๐ Connect with Julie on LinkedIn to explore further insights into effective content strategy in higher education, or visit her website at www.johnsonwriter.com
Until next time. โ๏ธ
#marketing #highereducation EducationMarketing #HigherEdContent #ContentStrategy #Podcasting