<p>Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid, in this podcast with <em>Store Brands</em> Editor-in-Chief Lawrence Aylward.</p>

Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid, in this podcast with Store Brands Editor-in-Chief Lawrence Aylward.

Creating an Emotional Connection with Consumers Through Store Brands

A collection of retail and business intelligence podcasts from EnsembleIQ publications and events.

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Creating an Emotional Connection with Consumers Through Store Brands

Creating an Emotional Connection with Consumers Through Store Brands