Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid, in this podcast with Store Brands Editor-in-Chief Lawrence Aylward.

Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid, in this podcast with Store Brands Editor-in-Chief Lawrence Aylward.

Retailers need to use science to engage specific audiences and to better understand their customers, says&nbsp;Matt Sargent, senior vice president of Magid, in&nbsp;this podcast with&nbsp;Store Brands&nbsp;Editor-in-Chief Lawrence Aylward.

Creating an Emotional Connection with Consumers Through Store Brands

A collection of retail and business intelligence podcasts from EnsembleIQ publications and events.

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Creating an Emotional Connection with Consumers Through Store Brands

Creating an Emotional Connection with Consumers Through Store Brands