The Jargon PR Podcast

Creating an insightful thought leadership campaign


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Thought leadership is a crucial aspect of any PR campaign. It can help businesses have an authoritative voice across their industry, establish expertise and credibility, and give them a competitive edge.
In this episode, Michael Grass, Account Director at Jargon PR, and Luke Smith, Junior Account Executive at Jargon PR, discusses what a thought leadership campaign is, the process of developing articles and key themes, as well as their top tips on creating content.
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The Jargon PR PodcastBy The Jargon PR Podcast