The Measurement Minute by Gary Angel

 

Knowing the state of the store is essential for shopper journey analytics. You have to know what’s in the store and where it us. Otherwise, shopper journeys aren’t interesting. Unfortunately, that knowledge is often scarce in the retail enterprise – and there’s often no institutional memory. So even if people know what the store is like right now, everyone’s forgotten what it was like last season. Fortunately, one of our core measurement technologies provides a great solution for this problem.