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Creating an international music brand in 2019. Here’s how to position yourself to be in the top 1% of your music niche as a professional artist. Just a decade ago, the top twenty percent of musicians earned fifty percent of the revenue and profit in the recorded music industry. Now, the top one percent of artists earn fifty percent of the profits.
The change? It used to be that music marketing and distribution success depended on an artist getting ‘discovered’ and represented by the right label. Now, artists are taking back ownership of their brands and the distribution of their products. And with the internet, that distribution is now inexpensive and accessible. Any artist can instantaneously and independently distribute music on a global scale using iTunes, YouTube, Pandora, and Spotify. https://medium.com/@avaliveradio/creating-an-international-music-brand-in-2019-6031e20a0831
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Creating an international music brand in 2019. Here’s how to position yourself to be in the top 1% of your music niche as a professional artist. Just a decade ago, the top twenty percent of musicians earned fifty percent of the revenue and profit in the recorded music industry. Now, the top one percent of artists earn fifty percent of the profits.
The change? It used to be that music marketing and distribution success depended on an artist getting ‘discovered’ and represented by the right label. Now, artists are taking back ownership of their brands and the distribution of their products. And with the internet, that distribution is now inexpensive and accessible. Any artist can instantaneously and independently distribute music on a global scale using iTunes, YouTube, Pandora, and Spotify. https://medium.com/@avaliveradio/creating-an-international-music-brand-in-2019-6031e20a0831