August 23, 2018

Creating an Unfair Advantage [Ep 39]

17 minutes

This week on The Flip King CEO, Joe Evangelisti talks about the one thing every business owner wants to do: Create an unfair advantage over competitors. As he says, even though it’s a simple concept, people make it super-complicated and end up creating chaos and then scaling chaos. Joe walks through his five steps to creating an unfair advantage on this week’s episode, making it a must-listen.

Define who you are

The first step to creating an unfair advantage, Joe says, is defining who you are. Now, what does that mean? It means finding your unique ability, what makes you really happy and allows you to bring massive value to your work. If you’re not going to work every day loving what you do, then you’re not working within your unique ability. One way to find it is to follow the steps outlined by Strategic Coach in their book, Unique Ability. No affiliate link or anything, just a strong recommendation. Check it out in the links below.

Do what you love, delegate everything else

Once you find your unique ability, it’s vital that you identify what it is that you’re not good at, and what you don’t want to do, and either hire it out or delegate it out to another team member. Just because you don’t like it or you’re not good at it, that doesn’t mean someone else doesn’t want to take that on. But if you try to do everything, you’re going to feel that tension rising in you and that desire to not go into work. So it’s vital that you learn to delegate away the stuff that you don’t want to do.

Become your proven process

As Joe says on this week’s Flip King CEO podcast, once you find your unique ability and you set up a team where everyone is playing to their own abilities, then you create your proven process. That proven process is how you and your team do what you do extremely well. Once you define that, then you put that proven process in place so the whole team is firing on all cylinders. How you go about doing all of that comes down to your core values as a company.

Create a system, not a process

On this week’s episode of the Flip King CEO, Joe shows you how to lead with efficiency and how to create goals that everyone can chase. As he says, if you chase every little thing as it comes down the road, then you’re going to mess up. You’re showing your team you don’t have a true vision, and you’re just teaching them how to make mistakes. If this sounds like you, if you’re creating chaos, you need to listen to this week’s Flip King CEO.

Outline of This Episode