Trade Show Insights

Creating an Unforgettable Experience - TSI9.7


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Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters on a personal level and the story became so real that your eyes lit up every time you told someone about it, which was quite frequently. For example, about 15 years ago, my husband and I had the opportunity to visit the Star Trek Experience in Las Vegas. (Yes, I’m a bit of a sci-fi geek!) Even if you’re not a fan of the show, you’re probably aware that it takes

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Trade Show InsightsBy Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

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