When You Start a Business you want to become known as an expert in your  field.  Many of the so called experts on Internet Marketing built their  reputation while working on the Internet was in it's infancy.  The have  kept their edge by building up a large opt-in list for their products.   It doesn't mean they're the only experts.  You can become an expert in  the same way they did--building a business on the Internet.  To become  known as an expert you are also creating your own products--articles,  e-zines, E-Courses, teleseminars, webinars, ECT.  Professional Speakers  like Zig Zigler not only contracted with companies to give  presentations, but they also wrote books--first being self  published--later with contracts from publishing companies.  If you are  unable to do some of these things yourself use a ghost writer.  First go  to some website where you can post your project and have people bid on  it--Freelance.com ECT.The more articles you submit the higher your  ranking becomes--it takes time to build so you are 1-2- or 3  that is  how you build name recognition.  Are you willing to do what it takes.   People who should listen to this show are people who are starting a  business, have a business, or thinking about a business.  You also have  to be passionate about what you're doing to breed success for yourself.