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Creating and Dominating a New Category: How David Cancel Pulled Sales and Marketing into the Third Innings of SaaS with Drift
David Cancel is a 5x founder, who has scaled businesses in each of the "3 innings of SaaS". In this episode, David talks through his approach for creating a massive new category of Conversational Marketing, and for leading Drift into becoming one the fastest growing SaaS companies in the hyper-competitive world of Marketing Tech. We learn:
- Why we are squarely in the "third inning of SaaS", and why Brand and customer affinity are the only moat available for SaaS companies today,
- How finding "arbitrage" instead of worrying about what scales is the key to getting outsized returns in the early days,
- How hiring, on-boarding and communicating with a focus on principles- rather than a process- is critical to build a team of "counter-positioners".
Management books to read, mentioned in the episode:
- This Won't Scale (Drift),
- Managing Oneself & The Effective Executive (Peter Drucker),
- From Impossible to Inevitable (Jason Lemkin)
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By Arya
5
22 ratings
David Cancel is a 5x founder, who has scaled businesses in each of the "3 innings of SaaS". In this episode, David talks through his approach for creating a massive new category of Conversational Marketing, and for leading Drift into becoming one the fastest growing SaaS companies in the hyper-competitive world of Marketing Tech. We learn:
- Why we are squarely in the "third inning of SaaS", and why Brand and customer affinity are the only moat available for SaaS companies today,
- How finding "arbitrage" instead of worrying about what scales is the key to getting outsized returns in the early days,
- How hiring, on-boarding and communicating with a focus on principles- rather than a process- is critical to build a team of "counter-positioners".
Management books to read, mentioned in the episode:
- This Won't Scale (Drift),
- Managing Oneself & The Effective Executive (Peter Drucker),
- From Impossible to Inevitable (Jason Lemkin)