<p>How do you sell a product that no one is already thinking about? In this episode, Veetahl Eilat-Raichel discusses how Sorbet is creating a category out of thin air with an emphasis on creating a brand, driving top of funnel with a sustained PR strategy, and educating the market on a win-win product. TL;DR - use your vacation days! </p>

How do you sell a product that no one is already thinking about? In this episode, Veetahl Eilat-Raichel discusses how Sorbet is creating a category out of thin air with an emphasis on creating a brand, driving top of funnel with a sustained PR strategy, and educating the market on a win-win product. TL;DR - use your vacation days!

<p>How do you sell a product that no one is already thinking about? In this episode, Veetahl Eilat-Raichel discusses how Sorbet is creating a category out of thin air with an emphasis on creating a brand, driving top of funnel with a sustained PR strategy, and educating the market on a win-win product.&nbsp;TL;DR - use your vacation days!&nbsp;</p>

Creating and Educating a New Category | Veetahl Eilat-Raichel, CEO Sorbet

Exploring the strategic and tactical decisions made by founders, operators, and investors from inception through IPO. In each episode, Ariel Sterman from Bessemer Venture Partners is joined by a special guest to share his/her perspective on a specific topic they encountered at some point during the entrepreneurial journey.

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Creating and Educating a New Category | Veetahl Eilat-Raichel, CEO Sorbet

Creating and Educating a New Category | Veetahl Eilat-Raichel, CEO Sorbet

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