How do you successfully create a category AND remain the leader of said category? 

We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).  

Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes. 

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Nexthink’s content processes and how they prioritize  
• Why podcasts are the way forward for B2B teams 
• How Nexthink got their certification course in front of the right people 

Important Links & Mentions 

• Nexthink: https://www.nexthink.com/  
• Thomas on LinkedIn: https://www.linkedin.com/in/mcgraththomas/  
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/