Ravi Rajani is the CEO of Ravi Rajani Consulting, which focuses on strengthening the connection between salespeople and prospects using the power of storytelling. This week, host Jenna Sacks and Ravi explore the concept of feature telling versus storytelling, how to earn the focus of potential clients, and how to use a high-impact personal story to develop trust and build a connection. Ravi also shares exercises you can do to make yourself a more effective sales storyteller. Visit Salesloft.com for show notes and insights from this episode.