Curious Business: Insights for B2B Growth

Creating buzz about your business | Kit Newell, Hive Mind Mead

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What do you do when people won’t pay a sustainable price for the high quality product you’ve worked so hard to produce? How do you get started in your career and find your passion? The co-founder of Hive Mind Mead tells all.

Kit Newell, co-founder of the Great Taste Award-winning honey drinks brand, shares how his career in advertising and design prepared him for entrepreneurship - and the key skills that helped him build a business stocked in over 50 M&S stores.

Listen now to hear all about: 

  • The journey from advertising, design and product management to an award-winning ‘modern mead’ business
  • How (and why) Hive Mind pivoted from high-quality honey to a modern honey-based drinks business
  • The interplay between intuition and analytics, and the main thing Kit would do differently if the business started again
  • How they’ve built the business, adding stockists and distribution, and what Kit spends most of his time doing
  • Why they found themselves listening to heavy metal till sunrise four or five nights a week?

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    🔗 Explore Hive Mind Mead and buy online: hivemindmead.com

     

    🛒 Find them in M&S (until end of September): See locations

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    Thanks for listening.

    Curious Business is here to bring you insights, experiences and ideas to help you think differently about your business and marketing. My name is Stephen Morris and I help start-ups and scale-ups gain clarity, take action and ignite momentum in their marketing and pipeline.


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    Curious Business: Insights for B2B GrowthBy Stephen Morris | Focused on B2B Growth