Gain Grow Retain

Creating ’Channel’ and ’Partner’ success programs w/ Megan Macaluso

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Megan Macaluso, VP of Customer Success & Operations at ESG, has experience across the customer lifecycle. We brought her on to talk specifically about Channel and Partner programs - In particular, how we enable channel partners to be successful.

  • Creating 'Channel' and 'Partner' programs Is similar to running customer success - we need to be enabling them to be successful.
  • Enablement, training and documentation are the table stakes within a Channel and Partner success program.
  • Resellers aren't only selling your product -- there's a number of products In their suite. Need to ensure they're successful with your product.
  • Cisco Is a great example of a partner program Implemented properly. Great technology, enablement and clear direction.
  • Large organizations need to be making the shift from Transactional to Customer-Centric


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    If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/

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    This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies.

    Learn more at https://customerimperative.com/

    Jay Nathan: https://www.linkedin.com/in/jaynathan/
    Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

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    Gain Grow RetainBy Gain Grow Retain
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