In this episode, Sam Copeland – author of the hilarious ‘Charlie McGuffin’ books, about an ordinary nine-year-old boy with an extraordinary superpower – discusses how to create memorable characters, why certain jokes work (and others don’t), and the importance of empathy when you’re telling a story. Download a FREE resources pack to go with this episode at https://bit.ly/plazoomsamcopeland.

This episode is divided into three sections, which can be listened to in one go, as a sequence spread over several days, or in isolation. If you only have time to listen to one, we recommend section 2, which includes the author reading from their own work.

• Section 1 starts at 00:00

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