Meg Casano, BSN, MA, is the president of Medi Teddy, Inc., a non-profit organization that creates specialized teddy bears to accompany children in the hospitals as they undergo infusions. Meg is also the co-founder of Baby Sleep Science, a sleep consultancy that works with children up to age five, as well as the co-author of the book Overcoming the Four Month Regression. Ella Casano is Meg’s daughter and the inventor behind Medi Teddy, Inc. Ella lives with a platelet disorder called Idiopathic Thrombocytopenia Purpura (ITP) and spends much of her time in treatment at an outpatient clinic. In her spare time, she enjoys reading, singing, and fishing.

 

Today, Meg and Ella join me to discuss the concept of Medi Teddy and the inspiration behind the product. They share how they have evolved their brand while fulfilling their original mission and the most significant challenges they have faced along the way. Meg and Ella also highlight the new product soon to be released from Medi Teddy and share their advice for young women like Ella with entrepreneurial ideas that they want to explore.

 

 

 

“It’s really taught me to expand on my ideas because if I do, I can really use them to help a lot of other kids.” - Ella Casano

 

 

 

Today on When She Founded:

• What Medi Teddy is and what led Ella to come up with this concept
• Ella’s early prototype for Medi Teddy and how the product has evolved over time
• The support and inspiration Ella along her entrepreneurial journey
• Meg’s perspective as a parent as Ella’s passion for building the brand began to grow
• Why Ella and Meg decided to launch Medi Teddy as a non-profit organization initially and how the brand structure has evolved over time
• Medi Teddy’s sales strategy and price point and the role of fundraising
• The age demographics of Medi Teddy’s customers
• How Medi Teddy helps children emotionally when they are in the hospital
• What Ella has learned through her journey and what she envisions for her future career
• What’s next for Medi Teddy in terms of expansion, future goals, and new products

 

Connect with Meg and Ella Casano:

 

• Medi Teddy
• Medi Teddy on Facebook
• Medi Teddy on Instagram
• Meg Casano on LinkedIn

 

 

 

 

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