The cannabis industry is booming out of control right now. Many of us started admiring the greens with Cheech and Chong, others on more of a Half Baked train - but in recent years, it’s become clearer that regardless of its Schedule I DEA classification (which defines it as a drug with no currently accepted medical use), different parts of the plant can be essential to our health and recovery. The biggests issue seems to be two-fold: First, its half-baked regulatory stance makes entering the industry very difficult when navigating the thin lines of acceptable business practice and licensing, leaving much of the power in the hands of highly liquid individuals and businesses that are dollar-driven but don’t necessary care about the positive impact that green distribution could have on our economy; second, there’s a very negative perception of the drug and therefore those that use it - hoodlums and drugees looking to get high, eat too much food and do dumb shit. We promise you, that’s not always the case...

Meet Denise Biderman, brilliant legal mind turned budding entrepreneur who tragically blew out both of her knee caps and instead of turning to dangerously addictive pain pills, decided to give cannabis a try and was able to float through recovery without all of the nasty side effects and dehabilitations that come with prolonged pain pill usage. With a newfound, material appreciation for its healing effects, Denise decided to take it upon herself to TAKL the barriers to marijuana and start an online community that creates a positive, resourceful environment for cannabusiness.

In this episode of the 5 O’Clock Hustle podcast, we take in the knowledge as Denise exhales her experience and challenges; not only as someone entering the taboo cannabis industry, but also as a business owner that is building a community for two user-types simultaneously: service providers and the businesses that need them.

Some of the topics we cover specifically are:

• sculpting your passion into a business plan
• how to leverage the expertise from your day job when the clock strikes 5,
• sculpting perceptions,
• the very important tips for finding a web/app developer and business partner that shares your vision and support your approach
• aligning your business goals with your lifestyle goals/perfect day.
  
  Can’t wait to get your feedback on this episode...we had a blast and learned a ton! We were actually introduced to Denise by our friend and past guest, Sasha Perelman, and we really appreciated the opportunity.
  
  Keep Hustlin!

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    Resources  

• Mary's List - Cannabis Freelancers and Service Provider Community
• Denise's Awesome IG
• Free Copy of The Hero's Journal
• 5 O'Clock Hustle Newsletter