n this episode of Local Business Unboxed, we sit down with Kate and Theo, owners of the beloved Market Square Bakehouse in Amesbury, Massachusetts. Since taking ownership in 2023, they've thoughtfully balanced preserving the Bakehouse’s cherished local legacy with fresh ideas and sustainable growth.Kate, a longtime fan of the Bakehouse, shares her journey from corporate burnout and MBA studies to discovering her passion for small business ownership. Theo brings hospitality expertise from managing Manhattan bars, focusing on crafting spaces that foster genuine community connections. Together, their complementary skills create a perfect blend for Bakehouse’s continued success.Discover how they:

• Maintain Tradition & Foster Innovation: Learn how Kate and Theo slowly introduce meaningful changes without disrupting the cozy, community-centered experience their customers love.
• Prioritize Authentic Marketing: They reveal why genuine, unscripted social media content and local word-of-mouth have been more effective than chasing fleeting trends.
• Build & Empower Their Team: Kate and Theo emphasize the importance of creating an environment built on trust, open communication, and respect, allowing their team to deliver consistently excellent service year-round.

From their careful consideration of operational improvements to managing growth challenges, this episode offers valuable lessons for any business owner aiming to build sustainable success while deeply engaging with their local community.