In this episode of The Purposeful Strategist, host Belden Menkus speaks with Martin Dean, managing director of the UK regional bus division at Go Ahead Group. They discuss the company's clear purpose statement, the importance of connecting communities, fostering innovation in public transport, and the strategic growth plans of the bus division. Martin emphasizes the significance of people in the industry and the need for a balance between strategic and tactical approaches as the bus industry prepares for the Better Buses Act and other changes and challenges ahead.