Workfluencer

Creating Content at Unleash America with Rachel Bourne & Lydia Wu

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Ever wondered what it really takes to create those polished conference

recaps you see flooding LinkedIn?

Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at

Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this episode reveals the strategic and chaotic reality behind those polished recaps flooding your LinkedIn feed.


In this episode we cover:

  • The dual-channel mindset required for successful event content creation
  • Why conference recaps are becoming essential as travel budgets tighten
  • Strategic gear choices that actually work (and what to leave at home)
  • How to collaborate effectively without losing your authentic voice
  • The real reason why conference attendance is shifting toward vendors
  • Practical systems for consistent content creation workflows

    • Rachel Bourne is a global talent strategist and systems HR executive with nearly 20 years of innovation leadership experience across Fortune 500 companies. Currently on sabbatical from corporate life, she hosts The Shift Show, where she translates complex workplace trends for professionals navigating the future of work. Her background spans technology transformation, AI strategy, and talent management.

    Lydia Wu is an HR Swiss Army knife with experience across consulting (Accenture, Deloitte), innovation leadership (Panasonic), and HR tech solutions. She’s the creator behind Oops, Did I Think That Out Loud? where she bridges the gap between HR buyers seeking fit-for-purpose technology and innovative vendors who may have spent their marketing budget on product development. Her content focuses on demystifying HR tech and helping practitioners navigate AI rationally.

     

    RESOURCES MENTIONED:

    • Rachel Bourne’s The Shift Show
    • Lydia Wu’s Oops! Did I Think That Out Loud?
    • Perceptible Studios – Video content that builds trust

      •  WORKFLUENCER RESOURCES & TOOLS:

       📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw

       🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook

       ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn

       🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce

       ****
      🌟 CONNECT WITH LYDIA
       💼 LinkedIn:  https://www.linkedin.com/in/lydiaywu/

      🌐 Website: http://oopsdidithinkthatoutloud.com/

      📸 Instagram: https://www.instagram.com/oopsdidithinkthatoutloud

      📹 YouTube: https://www.youtube.com/@OopsDidIThinkThatOutLoud


      🌟 CONNECT WITH RACHEL
       💼 LinkedIn:  https://www.linkedin.com/in/rachel-bourne/

      🌐 Website: https://www.theshiftshow.net/

      📸 Instagram: https://www.instagram.com/shifthappens4u/

      📹 YouTube: https://www.youtube.com/@ShiftHappens4U

      🎙️ Podcast: https://www.theshiftshow.net/podcast

       

      🌟 CONNECT WITH ME
       💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
      🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social
      📸 Instagram: https://www.instagram.com/rhonabpierce/
      🎵 TikTok: https://www.tiktok.com/@rhonabpierce
      🌐 Website: https://www.rhonapierce.com/

      📹 YouTube: https://www.youtube.com/@RhonaBPierce/

       

      conference content creation, HR content creators, event

      content strategy, content collaboration, conference recaps, workplace content creation, workfluencer, Unleash America conference, Unleash America 2025, conference recap videos, event content creation tips, Unleash America content creation, how to create conference recaps, conference content collaboration, Unleash conference coverage, HR conference content strategy

       

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      🟢 Leave a rating on Spotify
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      WorkfluencerBy Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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