In this episode, Cruce Saunders chats with Jack Molisani, President of ProSpring Technical Staffing and producer of the LavaCon conference. Discover LavaCon's journey from a regional event to a commercial conference that bridges various content silos. Learn about advocating for an enterprise content strategy, public speaking, and negotiation skills. Explore the growth of DITA and the value of content specialization. This episode is a must-listen for anyone looking to develop a unified content strategy.

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