We look at how to create content that works with present-day search engines, both traditional and AI-powered, using Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.

We look at how to create content that works with present-day search engines, both traditional and AI-powered, using Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.

Creating Content for Search

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Marketing

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Creating Content for Search

Creating Content for Search