Creating content for the customer journey

The Customer Journey is at the heart of an effective marketing strategy.  Whether you're a company of one or one thousand your chances of success greatly improve when you understand the customer journey.  Once you have this journey mapped out then it's time to overlay content. The goal of the content is to move people through the four steps of the customer journey: awareness, reputation, exchange and advocacy. Here are the key steps to developing this content strategy: 1.  Identify your customers.  Who are the key 2-3 people who will ultimately make an exchange with you? 2. Define their problem.  You're selling more than a product, you're selling a solution.  Dig into your customers worldview to discover their key problem. 3. Create content/strategy for each step of the journey.   Where do you communicate? What do you communicate? How do you communicate?   Download the Customer Journey Worksheet here!       Ready to create content for the customer journey?   Let's Talk!   Welcome to the Onward Creatives podcast. A weekly podcast bridging the gap between creativity and business. This podcast is for the creative entrepreneur, the one's who dare, dream and do. Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.  Join us for Monday Night Live on FB and IG Live 8:30 pm EST. Don't do it alone!  Join the community! Onward Creatives Facebook