In today’s episode, we’re diving into a crucial shift for business owners: moving from creating content just because it’s time to post to crafting content with intention—content that actually converts into leads, customers, and meaningful connections.

If you’ve ever felt unsure about why you’re creating a particular piece of content or whether it will resonate with your audience, this episode is for you.

Why posting just to post isn’t an effective strategy

Identifying what has driven sales and interest in the past

How to differentiate between viral content and content that leads to conversions

Aligning your content with what you actually sell

A simple mindset trick: Look at your business as if it belonged to someone else

Assessing missed opportunities in your marketing efforts

The importance of long-term vision: Where do you want your business to be in 3-5 years?

Audit past content: What has worked? What hasn’t?

Clarify your offers: Are you talking about them enough and in the right way?

Step back: Analyze your business as if you were an outsider.

Set long-term content goals: What will help you move toward your big-picture vision?

By shifting your focus from posting randomly to crafting content with purpose, you’ll create a stronger connection with your audience and see real results.

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx