To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of retention-focused content.

It's all about creating a content strategy that goes beyond the initial sale and keeps customers interested and involved throughout the entire customer lifecycle. In this episode of the B2BMX Podcast, we're kicking it back to B2BMX in Scottsdale to replay an action-packed panel discussion, featuring some of the industry's greatest minds.

Hear from Jake Sanders of NinjaCat, Dana Harder of Unreal Digital Group, Jen Spencer of SmartBug Media and our very own Kelly Lindenau as they discuss the power of content in customer retention, with a focus on:

• How to strike the right balance between educational, informative content and cross-sell/up-sell promotions;
• How to think about campaign strategies and make use of it for demand throughout the entire customer lifecycle;
• The importance of incorporating and aligning diverse content formats with customers’ preferences to maintain their interest;
• How to ensure that content remains relevant to changing needs and the customers’ challenges, as well as the top strategies for measuring the impact of retention-focused content; and 
• So much more! 

Don't miss out on hearing one of our highly rated B2BMX sessions in the comfort of your home, office or commute! 

RELATED LINKS: 

• Get all the information you need about our new event, B2BMX East, here;
• Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
• Follow us on LinkedIn and X.