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EAP'S NEW DASHBOARD IS OUT! And it's awesome. See more here: https://www.youtube.com/watch?v=XnBp6Czfllo
Rebekah Foster - I think many of us are struggling to test squeeze pages. Video on how to split test landing pages:
Cory Fast - I recently ran an ad to a list of foreclosures and built an audience based on just the Interest section (real estate related interest and 10 mile radius of office) and had 5 leads with ad spend of $35. Thought I would get smart and use a lookalike audience from an email list of 240 leads from 2016 (also 10 mile radius) Ran same ad creative and copy with just one lead in $49 spent. Both for a week. So the first with jutst Interest Section performed better. So the question, is a lookalike audience really better than just using the Interest section? And then the other element to compare would be if a lookalike audience of all the following on a specific Facebook page would do better or worse than either. And a little further, is it worth the energy to build a following or better to just tie into Facebook's huge data mine?
Karin Atkinson Carr - Researching SEO keywords. I find the Google keyword planner to be really UNhelpful for choosing specific niches. I want to rank for a new development in my area and I come up with zero results for Oakhaven, so how do I choose a keyword when Google tells me there are 0 searches a month being done for that neighborhood?
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EAP'S NEW DASHBOARD IS OUT! And it's awesome. See more here: https://www.youtube.com/watch?v=XnBp6Czfllo
Rebekah Foster - I think many of us are struggling to test squeeze pages. Video on how to split test landing pages:
Cory Fast - I recently ran an ad to a list of foreclosures and built an audience based on just the Interest section (real estate related interest and 10 mile radius of office) and had 5 leads with ad spend of $35. Thought I would get smart and use a lookalike audience from an email list of 240 leads from 2016 (also 10 mile radius) Ran same ad creative and copy with just one lead in $49 spent. Both for a week. So the first with jutst Interest Section performed better. So the question, is a lookalike audience really better than just using the Interest section? And then the other element to compare would be if a lookalike audience of all the following on a specific Facebook page would do better or worse than either. And a little further, is it worth the energy to build a following or better to just tie into Facebook's huge data mine?
Karin Atkinson Carr - Researching SEO keywords. I find the Google keyword planner to be really UNhelpful for choosing specific niches. I want to rank for a new development in my area and I come up with zero results for Oakhaven, so how do I choose a keyword when Google tells me there are 0 searches a month being done for that neighborhood?