Stories are built into how our brains process information. We use stories to remember things and to convey things that we want people to remember. We also use stories to build the relationships and make people care. Shane Snow is an award-winning journalist, a celebrated entrepreneur, and a bestselling author. He is co-founder of the content technology company Contently which helps creative people and companies tell great stories together. Shane shares how to unlock the power to get better at telling stories to build the relationships in regular life and in business. It’s hard to be that good at writing. Dr. Laura Brown, author of How to Write Anything: A Complete Guide, says getting the little things correct like grammar and punctualization can prevent misunderstandings. Over the past 25 years, Laura has taught writing to just about everyone, from CEOs to high school students. Laura says talking about what you believe and putting emphasis on self-expression is great, but technical skill is also very important and you need to learn grammar and structure to better you can express yourself.