Are you interested in combining your more old-school, direct marketing (e.g., mail-in) with more modern digital marketing methods?  Robert Lee is the owner of Atlanta Business Circulators and a Certified Partner with The DigitalMarketer. Robert sheds light on the statistics around how direct mail marketing still has its place and how long even a piece of 'junk mail' will hang around in your house. 
The real opportunities that have been created in Robert's business over the past year have been with how he has embraced digital marketing to give his direct marketing a more personal touch. 

From printed QR codes that take you to a landing page (with your name on it!) to innovative offers that you can advise your vendors on to grow their business, Robert testifies to the growth acceleration framework and support from TDM that helps him grow his business – which in turn helps other businesses grow theirs. 

It's an entrepreneurial thing of beauty and a reminder of the valuable role marketing has to play in helping small businesses grow. 

Robert Lee is the owner of Atlanta Business Circulators. His services offered include digital marketing, social media marketing, direct mail marketing, and advertising.

Robert is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. 

Key Takeaways: 01:14 Does mail-in marketing still work? 02:39 How can you combine mail-in marketing with digital?  06:21 In what industries do a combination of both work? 09:33 What mail-in offers work well with creating online conversions?  11:35 How to prep your vendor before they make an offer 17:39 How does the affiliate program tie in with growth acceleration 19:31 Robert shares the merits of being a certified partner

Connect with Robert Lee: LinkedIn - https://www.linkedin.com/in/rwlee2 Lesix Agency - https://lesix.agency/ Atlanta Business Circulators - https://mailwithabc.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

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Creating Conversions from Direct Marketing, using Digital, with Robert Lee

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors.  Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly?
In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods.

In This Episode, we'll explore: -Common challenges sales teams face in Q4, and how marketing can help overcome them -Effective communication strategies for sales to convey their needs to the marketing team -The top marketing assets sales teams need to succeed in Q1 -How to use analytics and customer feedback to refine your marketing collateral -The importance of regular sales and marketing integration meetings for alignment

But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long.

Key Takeaways: 00:43 Common Q4 sales objections 03:24 Role-playing: sales objection and strategies to close the deal 07:15 The importance of discovery and qualification in the sales process 08:07 Communicating sales content needs effectively to the marketing team 12:32 The power of short-form video in modern marketing 14:19 Using AI-powered avatars to create customized sales content at scale 17:49 Analyzing past performance to optimize future marketing efforts 22:45 Closing the loop between sales and marketing with customer testimonials 23:25 Establishing a regular cadence for sales and marketing integration meetings

Connect with Mike Chudy: Website - https://www.austinsalesconsulting.com/  LinkedIn - https://www.linkedin.com/in/mikechudy/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

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Bridging the Gap Between Sales and Marketing for Q4 Success with Mike Chudy

In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? 
Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth.

Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy.

In This Episode: - The impact of AI on job markets and the importance of adapting skill sets - Strategies for using AI to automate processes and boost efficiency - The potential for AI to level the playing field for small businesses - The importance of carving out time for creativity and innovation - Preparing for a future where lean, agile companies will thrive

If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business.

Key Takeaways: 00:52 The Chaos and Change in AI and business 01:26 The evolution of ChatGPT and its impact on user adoption 02:57 The future of work: AI's role in efficiency and layoffs 03:23 How AI is empowering non-developers 08:10 The role of AI in innovation and creativity 13:46 Strategies for staying up-to-date on AI advancements 20:02 The return of the in-person business 28:47 Future AI advancements 29:58 The lean business model: A new era of efficiency 36:30 Embracing side hustles and aligning passions


Connect with Adam Chronister: Website - https://enleaf.com/  LinkedIn - https://www.linkedin.com/in/adamchronister/  Email - adam@enleaf.com 



Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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Navigating the Future of AI and Business with Adam Chronister

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.
John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

Join us as John and Kevin reveal: -The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months -The five essential elements your brand must embody to become truly worthy of your audience's attention and trust -How to map out your customer journey and craft messages that resonate at each stage of the relationship -The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century

If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!

Key Takeaways 01:06 The importance of focusing on the customer's lifetime value 02:39 The media equation and creating engaging digital experiences 05:45 Applying interpersonal relationship principles to create satisfying digital interactions 10:03 Crafting the customer journey 17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time 24:46 The five elements your brand must embody for a lasting customer relationship 31:05 The importance of authenticity and integrity in building a sustainable brand

Connect with Guests: John - https://www.linkedin.com/in/johnlenker/  Kevin - https://www.linkedin.com/in/kevindelaplante/  Website - https://www.lenker.com/digitalmarketers/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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The 5 Essential Elements for Building Lifetime Trust with Your Audience

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?
Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.

In this episode, we'll explore: -The evolution of affiliate marketing, and how it's adapting to the modern market -Strategies for recruiting the right affiliates, who align with your brand's mission -Determining the ideal commission structure, to attract and retain top-tier affiliates -Managing and nurturing your affiliate community for long-term success -Leveraging podcasting to highlight partners, and grow your affiliate program

Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.

But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:

-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.

-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. 

Don't miss out on this opportunity to learn from one of the best in the business!

Key Takeaways: 01:15 The evolution of affiliate marketing 03:13 Strategies for recruiting and managing affiliates 06:52 The difference between mission-based and transactional affiliates 11:52 Determining commission rates and payout structures 20:41 Strategies for affiliate community management and retention 24:40 The difference between affiliate marketing and MLM 25:06 The ethical approach to influencer marketing 29:40 Podcasting as a powerful tool for building partnerships 34:51 Using AI for partnership planning and strategy development

Resources: Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ 


Connect with Joey Vaillancourt: Partner Up Profits Podcast - https://partnerupprofits.com/podcast/  LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:...

The Strategies for Scaling Your Business with Affiliate Partnerships with Joey Vaillancourt

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.
Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.

In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences

Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.

Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends

Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent  Website - https://thescope.studio/ 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!<a href="https://businesslunchpodcast.com/" rel="noopener noreferrer"...

Creating Conversions from Direct Marketing, using Digital, with Robert Lee

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