Ray Hong is a Custom Apparel Project Manager at SanMar, and is responsible for overseeing bespoke products from initial quote to final delivery.

In this episode, Ray discusses what it's like to help design and create unique products, reveals the right questions to ask customers who need help clarifying their ideas, and explains how to stand out in a fast-paced market.

THE FINER DETAILS OF THIS EPISODE

• How Ray came to work with SanMar and join the custom orders program in its infancy.
• Which products can be customized and how does Ray with work with customers during the customization process?
• How long does the customization process take?
• What Ray thinks is the most exciting (and occasionally scary) part of customization.
• Ray's method for helping customers figure out what they're looking for when they don't have a clear idea.
• How alpaca wool figured into one of the more unique projects Ray and the team have worked on.
• Where Ray thinks custom clothing design is headed in the near future and how he personally measures success.

QUOTES

• "Pretty much anything that we produce through our network...can be customized."
• "We want to gather all the information that we can at the beginning so there's no surprises later."
• "When we go and do something custom — completely custom — it's kinda like off-roading."

LINKS

• SanMar U homepage: http://www.education.sanmar.com/
• SanMar's Facebook: https://www.facebook.com/sanmarcorp/
• SanMar's Twitter: @sanmar_corp

SanMar's Instagram: @sanmar_corp