The SaaS SEO Show

Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90

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In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.


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Timestamps:


  • (01:10) - Who is Abhay Singh?
  • (02:01) - Abhay’s background.
  • (04:00) - What is Mesh?
  • (06:12) - Performance enablement at HR.
  • (06:52) - Abhay’s biggest learnings at demand gen.
  • (10:26) - How to identify effective channels?
  • (15:22) - Communicating marketing ROI with C-level executives.
  • (17:06) - How can value be measured on ‘dark social’?
  • (21:45) - Content marketing contribution to creating demand at Mesh.
  • (23:15) - Abhay’s thoughts on original content.
  • (28:16) - Use cases of ChatGPT.
  • (31:34) - The future of SaaS marketing.
  • (35:54) - Learn more about Abhay and Mesh and get in touch.
  • (36:30) - Outro


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    Useful Links:


    Website: https://www.mesh.ai/

    Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb


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    The SaaS SEO ShowBy Minuttia