Building a new capability, team, or department is as exciting as it is daunting. But, it's not completely removed from the process we as marketers undertake when working with a new client or tackling a new brief. This week's conversation walks through steps of the process, important considerations, and how to ensure you make the theoretical something practical for your company. While there's an agency slant to the info here, many of the takeaways can still apply to companies of all kinds.

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