The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need. Join Samantha and her guest <a href= "https://www.linkedin.com/in/shondellvarcianna/">Shondell Varcianna</a>, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.

The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need. Join Samantha and her guest Shondell Varcianna, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.

The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need. Join Samantha and her guest <a href="https://www.linkedin.com/in/shondellvarcianna/" rel="noopener noreferrer">Shondell Varcianna</a>, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.

Creating Durable Content w/Shondell Varcianna

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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Marketing

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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Creating Durable Content w/Shondell Varcianna

Creating Durable Content w/Shondell Varcianna