Michael Zagare is the Founder and CEO of PPC Entourage, a tool that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits. PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins.

Michael is also the Founder of the annual 12 Days of Nuggets charity event, which supports Operation Underground Railroad (O.U.R) in ending human trafficking and slavery. He has an unquenchable thirst for knowledge of all things Amazon and loves sharing that knowledge with other sellers to help them take steps toward personal and financial freedom.

In this episode…

An advertising strategy is the approach and philosophy you take to advertise your brand on different platforms. To have an effective strategy, it’s important to know who your target market is and how to successfully convert them into customers. If you know exactly what resonates with your audience, you can create advertisements and brand messages that work every time.

So, what is the secret to creating an effective advertising strategy on Amazon? According to Michael Zagare, you should try to put yourself into the mind of your customer and design ads based around the customer journey. Once you’ve created these ads, you can more easily track the behavior of your target audience and collect data about your customers. This data will help you improve your product listings, increase your conversion rates, and reduce your future ad spend.

Michael Zagare, the Founder and CEO of PPC Entourage, joins Joe Hansen in this episode of the Buy Box Experts podcast to share his advice on how to create an effective advertising strategy on Amazon. Michael explains how his company's tools help sellers increase sales, his process for capturing the customer lifetime value on Amazon, and what brands should do to improve their product listings today. Stay tuned.